Media Mix Modeling
At Resonant Analytics, our team of extensively trained and highly experienced technology and marketing professionals understand how to use the power of media mix analysis and media mix modeling to solve your real-world business problems.
Identifying true and usable media impacts requires advanced analytics by experienced professionals to determine CPA/A and halo contributions by media, location, and other applicable elements.
Our technological and digital marketing experts mine deep into your business, your products and services, and use insights we uncover to form the basis of your marketing strategy. We use the most up-to-date and state-of-the-art media mix analysis tools in the business to maximize your optimization and messaging potential.
Harness the Power of Media Mix Modeling and Analysis
Regardless of software interface, the Media Mix Modeling tools used by our digital marketing specialists will include the following attributes and features:
- Comprehensive Media Mix Modeling: Increased frequency for receiving media spend and sales data, and outputting decision-making information.
- Greater Granularity: The inclusion of media types into analytic data informs media allocation decisions at sub-channel, property, and placement element levels.
- More modeling context: Introduces real-world media performance through spend curves and estimates attended appointments with greater complexity.
Resonant Analytics expertly covers both business-to-business and business-to-consumer engagements. We specialize in customer segmentation, response models, customer life time value models, and state of the art relationship marketing strategies that support a wide range of personalized customer communications.
The principals at Resonant Analytics have comprehensive training and technical expertise in the areas that drive our database analysis and strategic solutions:
- Database Marketing
- Consumer Research
- Customer Segmentation
- CRM Program Strategy and Execution
Optimization Through Media Mix Modeling and Analysis
The digital and optimization experts at Resonant Analytics will use media mix modeling and multi-channel tracking to design and execute an ongoing customized Media Mix Modeling strategy to address your specific business challenges.
Our technology and marketing experts will get to know you, your business, and your products and services, inside and out. We will use that insight to utilize our advanced techniques to service your particular industry market and brand.
We will use our advanced Media Mix Modeling and Analysis tools to identify what areas and issues need attention most.
- Digital Media
- Social media
- Traditional media, including TV, radio, and print