Resonant Analytics is made up of a team of extensively trained and highly experienced technology and marketing professionals. We understand how use the power of analytics to solve real-world business problems.
We deliver our insights to business leaders in a professional way that allows for confident, informed strategy and concrete action.
The President of Resonant Analytics, Dr. James “Jackson” Barrett, and the Resonant Analytics team uses extensive experience in creating client-focused business solutions which leverage state-of-the-art analytics processes to generate key consumer insights and drive business process optimization.
DEVELOPING PROVEN MULTI-CHANNEL MARKETING STRATEGIES BASED ON BIG DATA INTELLIGENCE
Database Marketing and Targeting Strategies
Dr. Barrett’s has teams of professional designers, developers, and marketing specialists who work together to develop database marketing and targeting strategies for clients across many industries, including:
- Consumer Products
- Credit Cards
- Banking and Financial Services
- Software Products
- Consumer Package Goods
- Travel / Leisure
- Healthcare / Pharmaceuticals
Resonant Analytics expertly covers both business-to-business and business-to-consumer engagements. We specialize in customer segmentation, response models, customer life time value models, and state of the art relationship marketing strategies that support a wide range of personalized customer communications.
The principals at Resonant Analytics have comprehensive training and technical expertise in the areas that drive our database analysis and strategic solutions:
- Database Marketing
- Consumer Research
- Customer Segmentation
- CRM Program Strategy and Execution
At Resonant Analytics, we have a staff of qualified statisticians who are expert not just in the raw mathematical concepts that are required to develop response models and customer segmentations, but also are aware and expert in application of these tools in the client business environment.
This expertise allows our teams to develop marketing strategies based on customer insights, segmentation, and response probability that create value-added solutions for your business.
Resonant Analytics – Bridging Gap Between Data and Decision
Resonant Analytics bridges the gap between data analytics and sound financial strategic decisions. Our professional staff understands the power of analytics and sophisticated statistical analysis. We know how to work with data and apply these tools to solve real-world business problems. We then supply this insight to business leaders in a way that makes sense to them, in their own language, which allows for confident, informed strategy and concrete action.